PR Agency

Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

U.S. News & World Report in their first-ever edition of Best Jobs said (this year) that Public Relations is one of the best jobs one can have and that the “profession should see significant growth over the next decade.”...
TiVo just keeps chugging along ahead of the pack. After yet another “better than expected” profit report, many people are asking how this brand keeps its market share. When cable companies are offering their own digital recording and playback...
A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem...
Not Always Roses Owning a PR Firm So, while I generally love my work, allow this Friday to serve as a complaining session – -- After spending considerable time preparing a rush proposal for a prospective client who claimed an urgent...
Two interesting tidbits in the media which I wanted to share: Born and bred in NYC, real estate and space has always been of interest, and the media’s portrayal of NYC apartments is always “interesting.” An interesting quote from the...
Holiday Marketing It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According...
One of the most important priorities for hedge funds should be asset growth. However, with the pool of capital investors allocated being in decline, there have been plenty of notable names that have suffered losses in the industry in...
YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t...
The following is a feature of Ronn Torossian from the printed version of PR Week. We have uploaded for digital preservation. Say the name Ronn Torossian and words like ‘aggressive,’ ‘brash,’ ‘competitive,’ and ‘egotistical’ come to mind. And Torossian, CEO...
The Public Relations industry - which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others Burson-Marsteller, one of the largest PR firms in the...

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