U.S. News & World Report in their first-ever edition of Best Jobs said (this year) that Public Relations is one of the best jobs one can have and that the “profession should see significant growth over the next decade.” Full Article available here.

As CEO of 1 of the 25 largest U.S. PR Agencies, I concur – PR is an incredible field to have a career in. If you’ve ever read a newspaper, magazine, or watched TV, chances are you’ve seen the work of a PR professional. You may not know the content you’re looking at was provided by one, but without the help of a PR specialist, media would be drastically different. In today’s world, there has never been a more amazing time to have a career in the field of Public Relations.

As the article states “Whether you’re the press secretary for the President of the United States, a communications director for Google, or a media specialist for a small nonprofit, your main goal is to generate positive publicity for your client and improve their reputation. As a PR specialist, it’s your job to cultivate and maintain close and productive relationships with journalists, bloggers, and opinion leaders. You’ll be asked to create print and Web-based communications materials—which may include story pitches, press releases, Q&As, presentations, video scripts, and speeches—ensuring they are consistent with your client’s image and message. Other responsibilities range from acting as a company spokesperson for a wider variety of media inquiries and speaking directly to the press on behalf of your client (sometimes deflecting negative criticism) to preparing your client for press conferences, media interviews, and speeches. Social media outreach has become an integral part of a PR specialist’s job in recent years.”

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Incorporating a perfect mixture of journalism, psychology, and lawyering, PR is an ever-changing and always interesting landscape. There is no such thing as a “typical” day. Some days may be spent entirely at a computer, when others may be spent running around from one place to the next. You’ll never find yourself staring at the clock and waiting for the day to end. Public relations provides independent, third-party recognition and endorsements- an incredible asset in a crowded media ecosystem, and a commodity that many companies will pay for over other products or services.

Additionally, there is an understated power that comes with being able to have somewhat of a handle on the media. As a PR professional, I’ve helped companies define themselves and their brands, stay out of the press or get on page one, grow a business, solve critical problems, improve results on search engines, and become thought leaders in their industries. PR is a profession that helps entrepreneurs earn more, small brands to become household names, Fortune 500 companies preserve and grow their positions, and personalities and politicians maintain and increase their credibility and relevance. And it helps all of the above rapidly increase brand value. If you have a great idea, product, or service, PR will do a lot to cut through the noise and let the world know.

As the article concludes: “The Bureau of Labor Statistics projects public relations specialists employment growth of 22.5 percent between 2010 and 2020.”  I am confident that 5WPR, as one of the fastest growing PR agencies will continue to benefit from the explosion of the PR industry.

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Ronn Torossian

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.