The day I opened 5WPR, my office was located on the roof of a building. I literally had to walk across the roof to enter the 5WPR “shack”. Today, we are located in an A-class building, with nearly 100 employees and 24,000 square feet.
The success of 5WPR is due to the hundreds of PR professionals who have worked at our firm through the years. I owe past and present employees a special thank you – they are amazing, hard working people who I appreciate every single day. I am proud to know that there are so many PR pros throughout the industry who have worked at 5W Public Relations and know that the 5W attitude permeates throughout the industry. In the words of a former employee who has excelled in the industry, “5W was PR bootcamp. It was a stressful, demanding, learn on the fly environment full of fear and excitement of new business. I wouldn’t have it any other way. You instilled in me a sense of hunger, entrepreneurial drive and eagerness to get ahead that has taken me to where I am today”.
As that employee so gracefully stated, 5WPR has a unique, exciting energy unmatched elsewhere. I know this vivacity will continue to inspire as we enter our 10th year in existence. I am proud of the mark we have made upon the PR industry and will continue to.
We have had amazing clients through the years – from crisis PR clients to beauty PR, consumer brands to travel companies – we are so fortunate to have such a broad range of clientele. 5WPR has represented Fortune 500 brands and bootstrapping start-ups. We’ve represented Microsoft, McDonalds, Whole Foods, Cantor Fitzgerald, Coca-Cola, Barnes & Noble, Evian, Anheuser Busch, Bad Boy Entertainment, and many, many more. These clients allowed us to be named the fastest growing US PR firm 3 years in a row and to be named to the INC. 500 list of fastest growing companies in America. Our clients are what makes 5WPR so great. As we enter our 10th year, it’s invigorating to know that our growth and success has only just begun.
When people ask what we specialize in, I always say RESULTS. We care – and it shows. 5WPR has played a huge role in many entrepreneur success stories. We’ve been hired by multiple governments, including Morocco, Serbia and Israel, and have represented consumer brands, technology giants, corporations, religious figures, and entertainment A-listers. We’ve experienced the mandatory celebrity stories: Kim Kardashian attending the 5WPR Summer party in LA in 2007; spending the day with Muhammad Ali and taking him to the set of the Sopranos; hosting the biggest events at Sundance 2 years in a row and attracting Sean “Diddy” Combs, Sienna Miller, Nick Cannon, Paris Hilton, Harvey Weinstein and so many others to party with 5WPR until all hours of the night.
In the past 9 years, we’ve had to relocate many times. Moving is bittersweet – the process is something I don’t love but it’s necessary due to our constant growth and continued success.
Personally, I am incredibly proud of the achievements of 5WPR. Through our accomplishments, I have been named to PR Week and Advertising Age “40 under 40” list – and I’m still just 37! In 2010, I was honored to be a semi-finalist for Ernst and Young’s “Entrepreneur of the Year”. Finishing off the year with a bang, my first book, For Immediate Release, was just published and it is already a bestselling PR book on Amazon.
Its simply amazing that all of this happened in only 9 years – and I am confident in knowing that we have just begun our path to more success. 5WPR will enter 2012 as one of the 25 largest PR firms, one of the few owned by anyone under the age of 40, and well on the way to more triumphs.
If you need a PR firm or are seeking a career at this exciting agency, email me Ronn Torossian at Ronn@5wpr.com.
Happy New Year!!!!
