Book excerpt from PR book by Ronn Torossian of 5WPR “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”.
Don’t Toy Around—Hit Back
Every year between Thanksgiving and Christmas, the biggest gift-buying period for consumer companies, “safety reports” on toys...
Part 1 ran yesterday at:
http://ronntorossian.wpengine.com/pr-agency-for-kids-products-book-excerpt
This is part 2 of a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR.
The corporate headquarters of BornFree received piles of...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR.
Part 1 of 2:
We launched a PR campaign for baby products company Born- Free to...
In The Guardian this week, major headline op-ed creating a lot of discussion in the PR world: “More PRs and fewer journalists threatens democracy”, and complaining about how “Journalists are deluged with press releases that often amount to "oven-ready...
A high-profile successful business man we represent is and always has been single. Yet, the new Infograph on Google when his name is searched shows him as married (with a spouses’ name) and it bothers him. We prepared and...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian
Daymond John-Aurum, CEO and founder of the legendary clothing company FUBU (For Us By Us—now called FB...
Ronn Torossian Book Excerpt From: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”
The Rules of Engagement
Working with reporters is not unlike dating: sometimes you have a great date and sometimes you have a...
Not Always Roses Owning a PR Firm
So, while I generally love my work, allow this Friday to serve as a complaining session –
-- After spending considerable time preparing a rush proposal for a prospective client who claimed an urgent...
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC.
Westside Market NYC is...
1. I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0
I believe while we will see...
