This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian
Daymond John-Aurum, CEO and founder of the legendary clothing company FUBU (For Us By Us—now called FB...
The Public Relations industry - which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others
Burson-Marsteller, one of the largest PR firms in the...
Ronn Torossian Book Excerpt From: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”
The Rules of Engagement
Working with reporters is not unlike dating: sometimes you have a great date and sometimes you have a...
The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people’s emotions...
Amidst the unfolding story of Carnival Corporation, the US-based parent of the operator of the Costa Concordia and their crisis communications strategy (and news that they hired a crisis pr agency), the following book excerpt from my recently released...
More than a month ago Greg Smith slammed Goldman Sachs in his high-profile public resignation letter. Since then its been continual crisis management for the investment firm. The job of their crisis PR team wont be getting easier anytime...
A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for.
Sometimes, she’s a bit creeped out by how well the social media algorithms seem...
With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging.
One solution is to follow what famed Roman...
My Thoughts on Jeremy Lin
The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? In the latest case of the PR industry being a convenient whipping boy, the Mayor of...
Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers,...
