TiVo just keeps chugging along ahead of the pack. After yet another “better than expected” profit report, many people are asking how this brand keeps its market share. When cable companies are offering their own digital recording and playback...
It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a...
A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for.
Sometimes, she’s a bit creeped out by how well the social media algorithms seem...
Not Always Roses Owning a PR Firm
So, while I generally love my work, allow this Friday to serve as a complaining session –
-- After spending considerable time preparing a rush proposal for a prospective client who claimed an urgent...
Two interesting tidbits in the media which I wanted to share:
Born and bred in NYC, real estate and space has always been of interest, and the media’s portrayal of NYC apartments is always “interesting.” An interesting quote from the...
Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it. However, the lack of transparency and standardization within...
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.
From Netflix soap operas to skincare regimens, Hallyu has reached into living rooms on almost every continent...
One of the most important priorities for hedge funds should be asset growth. However, with the pool of capital investors allocated being in decline, there have been plenty of notable names that have suffered losses in the industry in...
The Public Relations industry - which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others
Burson-Marsteller, one of the largest PR firms in the...
With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging.
One solution is to follow what famed Roman...
