Who is Greg Smith, and why do we care? He was an employee who quit Goldman Sachs in a public way and posted it in a New York Times op-ed. The better question is why should we care? After...
Some recent media coverage on the Public Relations industry which I found interesting:
Carl Icahn, the legendary business investor is trying to buy a company and in doing so has blasted the company’s “PR Machine and Board.” He goes on...
Credit Coca-Cola with a great PR stunt with their plans to put Coke ads in Chinese on the rotating courtside signs at Madison Square Garden. Obviously it’s a blatant (and brilliant) exploitation of Jeremy Lin – and Coke gets...
Amongst the holding company owners, one of my favorite people, both personally and professionally has always been Lord Chadlington - aka Peter Gummer. The founder of Weber Shandwick, the largest PR agency in the world, Chadlington today runs Huntsworth,...
Two interesting tidbits in the media which I wanted to share:
Born and bred in NYC, real estate and space has always been of interest, and the media’s portrayal of NYC apartments is always “interesting.” An interesting quote from the...
The following is a book excerpt from
"For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations “ by Ronn Torossian and can be purchased at http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620
As a watch collector, I’m tuned into the world of...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian, and is available at:
http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620
The 24/7 Rolling Press Conference
Times have changed drastically. When people ask me...
We work extensively as a crisis PR agency, and sometimes we need to be aggressive, and hard-hitting. This just released press-release is a “WOW” classic.
From Laura Nelson, Sr. VP Corporate Communications, Current TV
Current terminated Keith Olbermann last Thursday for...
Thoroughly enjoyed Julia Hood’s recent post in PR Week, “Content and the convening power of PR”, where Hood rightfully argues that “This is the perfect environment for PR, the organization's natural conveners, to influence outcomes. Even as other organizational...
Book Excerpt From “For Immediate Release”, PR Book by Ronn Torossian of 5WPR, a leading PR Agency. The book is available for purchase at Banres and Noble and bookstores nationwide.
There’s always an emergency. In today’s media world, they...
