It’s easy to get stuck while developing good business messages because it’s not the easiest task.
Business messages can be created to introduce a brand new company, rebrand a business, or launch a new product, but it’s important to focus...
After the pandemic, working from home will remain in some form. However, the idea behind a lot of trendy workplaces is that when people interact, they innovate. What happens to that idea when people shift towards working from home?
Companies...
Running a business does not have to be rocket surgery. With all the self-help books out there - all the “secrets” and “tips” and all the noise from “experts” explaining what to do, it can be easy to get...
As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd. conducted its 20th annual study in...
It’s a dream of just about everyone who has yet to find a way to make it happen: how can I put my hobby on a paying basis? More to the point, how can I turn my passion into...
Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring...
Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events - from a negative review to a failed event, even a natural disaster. When these situations happen, companies also...
With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commercials and ads because it means the company...
That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more...
So, summer’s officially over and wow are people coming out of the woodwork even today the 1st day back. Heard back from people I haven't heard from since July … Of course we were working (I was here all...
