In January 2020, more than half the world’s population was using social media, according to data from Statista. That’s 3.8 billion users out of a total of 7 billion people! For the same period and in the U.S. alone,...
Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events - from a negative review to a failed event, even a natural disaster. When these situations happen, companies also...
Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on...
As a leader, you get to work with people who have been chosen for the jobs they do at your organization. Seems simple enough, but for years, many bosses ignored their employees other than just making sure they got...
That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more...
Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring...
It’s easy to get stuck while developing good business messages because it’s not the easiest task.
Business messages can be created to introduce a brand new company, rebrand a business, or launch a new product, but it’s important to focus...
Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business...
There couldn't be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love for live streaming isn't new . According to recent social media research, live video and audio...
There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. However, the line between can become fine if a situation is not handled correctly. Even the most minor...
