People As a Capital Asset
As a leader, you get to work with people who have been chosen for the jobs they do at your organization. Seems simple enough, but for years, many bosses ignored their employees other than just making sure they got their job done within a reasonable time and done well.
Lately, that perspective has changed. Leaders find that investing in their people can do a lot of good for the organization. That investment shouldn’t just be limited to what can be easily connected to the work done by the employee and company. It should also include helping them achieve life and personal goals, making them more well-rounded individuals, but also happier. Happier employees tend to be more productive and more engaging with each other and your customers and clients.


Some ways to help employees could include tuition and cost reimbursement for college or other classes. The reimbursement could be based on grades received, but it could also pay up front for classes associated to the job or possibilities within the company. Every year the organization could compile a list of seminars and timeframes to attend that will be paid for by the company including travel and hospitality expenses. Then let your employees each choose one or more seminars to attend, with the caveat that they will come back and give a report to others in the company of what they learned and how it might help with work in progress.
Offer bonuses based on what each employee would find most beneficial or to help them grow personally. If you have several people who want to travel, you could include locations locally and farther afield. That might mean a weekend at a nearby bed and breakfast and tickets to an event. For big project bonuses, it might be a week trip to New York City including hotel, meal, and tickets to a Broadway production.
As employees understand that the success of the company builds, their bonuses also increase, it incentivizes their choices and behavior. If you also have opportunities for employees to meet with each other on projects, collaborate together, brainstorm, and more, than they will feel like they are invested in the company, and each other. As bonuses are received, they will automatically be discussed more because the employees have built social networks within the job.

The Individual

With all the above options, don’t forget that your people are individuals, and some may not enjoy any of those things, but they might be happier if they can work from home one day a week. For those who may work longer hours each week, the benefit of a weekly house cleaner at their home could be a great idea. You are dealing with individuals, so letting them suggest ideas of what would be a great incentive or bonus for them, should be considered seriously.
Ronn Torossian is the Founder and CEO of the New York based public relations firm 5WPR: one of the 20 largest PR Firms in the United States.
Ronn Torossian and Rachel Heller
Ronn Torossian 5WPR CEO with Rachel Heller
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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.