One of the foundational elements of any company's marketing strategy is the business website.
However, that's not the only important element for a marketing strategy, because there are plenty of different details that surround marketing campaigns.
One of the...
When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with.
Paid Advertising
One of...
One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged.
Creativity is the best way to make consumers think of a particular...
At some point or another, every business needs to deal with comments from unsatisfied customers.
It's always difficult to see those types of comments but it's important for companies to properly take care of those types of situations.
Through...
Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof.
Any positive comments about a business and its solutions are considered social proof.
Although...
Getting a company’s digital infrastructure organized is important, but it’s not the only strategy that helps companies, as establishing strong relationships with consumers is the first step.
To do that, businesses have to find the right tools and strategies...
Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that...
Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion.
When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.
Designs give products...
According to recent reports, there are about three and a half billion Google searches being made every single day.
In fact, over 80 percent of people who use it tend to use Google at least three times every day,...
It's not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features.
That's especially true for Instagram, which is a platform that has drastically changed since it first became popular with...
