Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business.
A pre-pandemic survey by Crayon showed that 90% of those polled reported that competition had gotten harder...
While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too.
With the trending topics on Twitter–...
Through public relations companies can build and maintain a positive public reputation and image.
At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage.
With...
The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. Now, everyone is expecting marketing to find other...
Ownership psychology is a powerful marketing tool that emphasizes the fact that with the right usage, the perception of ownership can boost sales. This concept is based on research and findings by psychologists who were trying to find out...
The covid pandemic has rocked many businesses, and real estate is among the most affected industries.
Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in...
To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions.
That means their personalized media campaigns are completely founded on outside...
Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones. However, digital cookies, specifically third-party ones,...
Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank,...
Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big...
