startup marketing

One of the foundational elements of any company’s marketing strategy is the business website.

However, that’s not the only important element for a marketing strategy, because there are plenty of different details that surround marketing campaigns.

One of the most rewarding, yet competitive out of all those elements is Search Engine Optimization (SEO). 

However, because it’s such a competitive field, plenty of startups believe they don’t have to invest in it, which leads them to the mistake of not making any SEO efforts at all.

Nevertheless, search engine optimization is an essential tactic in marketing strategies and campaigns and should be utilized by many companies, especially ones in the tech industry.

Planning for SEO

As soon as the company is found it should start working on creating a marketing plan that will give the business a clear promotional direction which is essential for the growth of the business itself.

One of the most important aspects of gameplay in any marketing plan is setting up the objectives and the goals of that campaign.

Other essential elements include budgeting, identifying the company’s target market, analyzing what the competitors are doing, and setting the right priorities. 

Although search engine optimization strategies are going to be different for every business, it’s still an important element for a company’s goals and objectives. With the help of a SEO, the company can improve its website ranking on search engine result pages, which can increase the organic traffic to the website itself.

However, there are different goals and objectives for different businesses, which means they are going to be determining the SEO strategy for the business. However, the strategy will be the entire base for the company’s website structure as well as content creation, and much more. 

Keyword and Market Research

Businesses can learn a lot about their potential consumers simply through thorough keyword research. For example, they can learn about the questions that the consumers are searching for, which relates to the company’s products or services.

It’s also possible to learn which of the company’s solutions have The most or the least number of searches every month.

These types of information are incredibly important for businesses because they help in figuring out which topics the consumers are interested in, and how the company fits inside that equation. 

At the core of every SEO strategy is keyword research, and by figuring out which are the most popular keywords with consumers, businesses can then incorporate those into the website content to help drive traffic to the website itself. 

Website Design

Search engines are very user-centric by nature, which means time is of the essence for new companies. Because search engines work on providing valuable and high-quality results to the users, the end of ranking websites according to how valuable the content on those websites is for the users. 

When a company designs its website according to the rules of search engine optimization, it increases its chances of increasing the business website in those results pages.

Other essential elements to a good SEO strategy include the speed of the website, the security, whether the website is user-friendly, whether there are any broken links and more.

See also  AMC May Be Out of Cash by Year’s End
SHARE
Previous articleCreating Effective Website Design
Next articleWhat is Digital PR?
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.