startup marketing

One of the foundational elements of any company’s marketing strategy is the business website.

However, that’s not the only important element for a marketing strategy, because there are plenty of different details that surround marketing campaigns.

One of the most rewarding, yet competitive out of all those elements is Search Engine Optimization (SEO). 

However, because it’s such a competitive field, plenty of startups believe they don’t have to invest in it, which leads them to the mistake of not making any SEO efforts at all.

Nevertheless, search engine optimization is an essential tactic in marketing strategies and campaigns and should be utilized by many companies, especially ones in the tech industry.

Planning for SEO

As soon as the company is found it should start working on creating a marketing plan that will give the business a clear promotional direction which is essential for the growth of the business itself.

One of the most important aspects of gameplay in any marketing plan is setting up the objectives and the goals of that campaign.

Other essential elements include budgeting, identifying the company’s target market, analyzing what the competitors are doing, and setting the right priorities. 

Although search engine optimization strategies are going to be different for every business, it’s still an important element for a company’s goals and objectives. With the help of a SEO, the company can improve its website ranking on search engine result pages, which can increase the organic traffic to the website itself.

However, there are different goals and objectives for different businesses, which means they are going to be determining the SEO strategy for the business. However, the strategy will be the entire base for the company’s website structure as well as content creation, and much more. 

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Keyword and Market Research

Businesses can learn a lot about their potential consumers simply through thorough keyword research. For example, they can learn about the questions that the consumers are searching for, which relates to the company’s products or services.

It’s also possible to learn which of the company’s solutions have The most or the least number of searches every month.

These types of information are incredibly important for businesses because they help in figuring out which topics the consumers are interested in, and how the company fits inside that equation. 

At the core of every SEO strategy is keyword research, and by figuring out which are the most popular keywords with consumers, businesses can then incorporate those into the website content to help drive traffic to the website itself. 

Website Design

Search engines are very user-centric by nature, which means time is of the essence for new companies. Because search engines work on providing valuable and high-quality results to the users, the end of ranking websites according to how valuable the content on those websites is for the users. 

When a company designs its website according to the rules of search engine optimization, it increases its chances of increasing the business website in those results pages.

Other essential elements to a good SEO strategy include the speed of the website, the security, whether the website is user-friendly, whether there are any broken links and more.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.