Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and...
Book Excerpt From “For Immediate Release”, PR Book by Ronn Torossian of 5WPR, a leading PR Agency. The book is available for purchase at Banres and Noble and bookstores nationwide.
There’s always an emergency. In today’s media world, they...
Ze’ev Jabotinsky, a great Jewish leader had the following great quote: “A newspaper is a grand thing,” Jabotinsky wrote in 1932. “There is no labor of higher worth than that of the journalist, whether he writes instructional articles or...
Public Relations is an industry from which it is not easy to determine an exact ROI from – and there’s many a PR Agency in 2015 that works strictly in media relations (which can be measured) - many like...
To start 2012 right heres a book excerpt from “For Immediate Release”, the new book by Ronn Torossian. Owing a crisis PR agency, I found this to be a major success in the world of crisis PR.
Hit the Books...
On January 1, 2012, we begin the 10th full year of 5WPR, which today is a Top 25 US PR Agency. This is simply amazing to me.
The day I opened 5WPR, my office was located on the roof of...
Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do...
For Immediate Release book by 5WPR CEO Ronn Torossian
I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there.
A column I posted there today had my summer reading which I wanted to share:
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Been a really tough day professionally. Received this message via an email list I subscribe to www.friendsofjeff.com which I joined at the urging of a client of ours who is on the Forbes 400 list. Today was a day...
The end of 2010 marks exactly 8 full years of the history of 5W Public Relations, one which today sees us as one of the 15 largest PR firms in the US. It remains amazing to me, and much...
