Music is a great motivator, and over the last few weeks have had the same songs in my playlist on my (admittedly very short) walk to work. Even though I like to have the same songs playing, I do like to have my music quite loud. All my friends know that this is what I do, so they recommended I checked out a sites like hifisystemcomponents.com, where I would be able to find equipment that will improve the sound quality of the music I am listening to, as well as picking up every instrument. That definitely sounds like something I would be interested in. I’ll take a look after work one day. With this being said, I do need a new playlist. I really wish I could ask every entrepreneur in the world “Hey, Entrepreneur, whats on your ipod ?”. The music I listen to depends a lot on the time of the day and the mood I am in, but here’s my most recent playlist on my walk to work:

  1. “My First Day” by Jay Z
  2. “I Did it My Way” by Jay Z (although Frank Sinatra’s is great also)
  3. “I Made It” by Jay Z
  4. David Guetta: “The World is Mine” (and I have been adding more Guetta music also..)
  5. Journey : “The Rocky Theme Song” (Can never go wrong with that)
  6. Lil Wayne: “Mr. Carter”
  7. “Did You Ever Think?” by R. Kelly
  8. “Hate Me Now” by Nas & Diddy

I welcome your thoughts and feedback.


In the meantime, I was quoted today on the Kim Kardashian divorce in USA Today (and my brief thoughts say the Kardashian brand will continue to thrive..) And I am continuing to contribute regularly as a columnist for Business Insider and welcome you to read my writings there. And lastly, if you haven’t bought my book yet please do… its amazing.

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Ronn Torossian is the CEO of 5WPR, a Top 25 PR Agency and has a best-selling PR book“For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” an Amazon best selling Public Relations book available for purchase here.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.