For Immediate Release book by 5WPR CEO Ronn Torossian
For Immediate Release book by 5WPR CEO Ronn Torossian

I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there.

A column I posted there today had my summer reading which I wanted to share:

  • “Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset” by Daniel Diermeier – Book spoke about the vast importance of reputation and is vital reading for anyone wanting to work at a PR Agency, marketing or I believe any business.  Just great reading.
  • The Big Short: Inside the Doomsday Machine” by Michael Lewis – Great business book with a unique vantage point on who – and the personalities – responsible for much of the recent financial and economic crisis in the world.
  • Confessions of an Advertising Man” by advertising legend David Ogilvy – which I read at least 1x a year and always enjoy it.  A must read.

Am super excited about the release in in mid-October of my 1st book,For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”, which is available at Barnes and Noble.

Owning a NY PR Firm its necessary to always be reading and I enjoy it.

Ronn Torossian is the CEO of 5WPR, a Top 25 U.S. PR Agency.


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.