For Immediate Release book by 5WPR CEO Ronn Torossian

I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there.

A column I posted there today had my summer reading which I wanted to share:

  • “Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset” by Daniel Diermeier – Book spoke about the vast importance of reputation and is vital reading for anyone wanting to work at a PR Agency, marketing or I believe any business.  Just great reading.
  • The Big Short: Inside the Doomsday Machine” by Michael Lewis – Great business book with a unique vantage point on who – and the personalities – responsible for much of the recent financial and economic crisis in the world.
  • Confessions of an Advertising Man” by advertising legend David Ogilvy – which I read at least 1x a year and always enjoy it.  A must read.

Am super excited about the release in in mid-October of my 1st book,For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”, which is available at Barnes and Noble.

Owning a NY PR Firm its necessary to always be reading and I enjoy it.

Ronn Torossian is the CEO of 5WPR, a Top 25 U.S. PR Agency.


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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.