I have recently become a contributor to Business Insider, and I welcome your thoughts and feedback there.
A column I posted there today had my summer reading which I wanted to share:
- “Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset” by Daniel Diermeier – Book spoke about the vast importance of reputation and is vital reading for anyone wanting to work at a PR Agency, marketing or I believe any business. Just great reading.
- “The Big Short: Inside the Doomsday Machine” by Michael Lewis – Great business book with a unique vantage point on who – and the personalities – responsible for much of the recent financial and economic crisis in the world.
- “Confessions of an Advertising Man” by advertising legend David Ogilvy – which I read at least 1x a year and always enjoy it. A must read.
Am super excited about the release in in mid-October of my 1st book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”, which is available at Barnes and Noble.
Owning a NY PR Firm its necessary to always be reading and I enjoy it.
Ronn Torossian is the CEO of 5WPR, a Top 25 U.S. PR Agency.