The crisis PR firm for Carnival Cruise Lines must be working 24 hours a day, 7 days a week. There’s now a fourth ship with problems – and more than 4000 passengers are once again headed back home. In...
Some tips from Ronn Torossian of 5WPR, leading PR firm as seen in his PR book which may be purchased at: https://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160
Attention is the most valuable form of currency in PR and marketing. Getting the right attention must...
Running a PR firm in the heart of New York City can have its challenges – and day after day it is always something different.
Here’s today February 11, 2013:
My day started at 5am. I like the idea of getting...
Some PR tips from my book, For Immediate Release:
1. Protect yourself. If you wouldn’t talk to the cops without a lawyer, why would you talk to the media without your PR representative? In a crisis, have a good crisis...
“For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” offers some great advice. Get the book today if you don’t have it yet by the CEO of 5WPR.
Here are some more tips from the...
Clients hire 5WPR to get their brand the maximum Return on Investment (ROI), which for some, might be sold product, website traffic, new clients for their service, and much more. The perfect picture any client paints when walking through...
With 2012 coming to an end, there is no end to the Public Relations disasters which ruined reputations. Working extensively as a crisis PR agency, here’s our take on the worst PR gaffes of the year (in no particular...
Here in New York City where I own a PR firm, the tabloids are a-buzz about next year’s Mayoral Race, and as there isn’t a Republican candidate yet; rumors say Metropolitan Transportation Authority Chairman Joseph Lhota is considering a...
Might Makes Right: The United States military is a brand that could do better by addressing the problems it solves. Granted, the military faces an uphill battle because so much of the media is anti military. However, in other...
Book excerpt from PR book by Ronn Torossian of 5WPR “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”.
Don’t Toy Around—Hit Back
Every year between Thanksgiving and Christmas, the biggest gift-buying period for consumer companies, “safety reports” on toys...
