You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media....
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis...
For many recording artists, controversy is a razor’s edge. Provocative lyrics and stage shows can capture headlines and dominate news cycles, which is almost always great for album sales. Then there’s the other side of the edge… the kind...
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search...
Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the...
Creating a buzz on your Instagram feed isn't always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz....
The transition back to a ‘normal’ life can be tough for many former professional athletes. They go from the highly-regimented workouts and schedules, the constant stress and competition, the emotional highs and lows, and the adoring fans, to… well...
As Wells Fargo waited to find out how much it would have to pay for past transgressions, an Australian bank hit the headlines for admitting to billing clients for fees. The catch: those clients had been dead for years,...
Fox News host Laura Ingraham is eating crow this week after getting called out for “mocking” outspoken Parkland school shooting survivor, David Hogg.
Hogg, one of the Marjory Stoneman Douglas High School students at the forefront of protests after 17...
YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t...
