Part 1 ran yesterday at:
http://ronntorossian.wpengine.com/pr-agency-for-kids-products-book-excerpt
This is part 2 of a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR.
The corporate headquarters of BornFree received piles of...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR.
Part 1 of 2:
We launched a PR campaign for baby products company Born- Free to...
In The Guardian this week, major headline op-ed creating a lot of discussion in the PR world: “More PRs and fewer journalists threatens democracy”, and complaining about how “Journalists are deluged with press releases that often amount to "oven-ready...
This weekend I thoroughly enjoyed attending the 20 year Stuyvesant HS reunion party for the Class of 1992. Mothers, fathers and old friends – today, professionals ranging from Internal medicine specialists to Ford Motor Executives living in Mexico City,...
A high-profile successful business man we represent is and always has been single. Yet, the new Infograph on Google when his name is searched shows him as married (with a spouses’ name) and it bothers him. We prepared and...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian
Daymond John-Aurum, CEO and founder of the legendary clothing company FUBU (For Us By Us—now called FB...
Ronn Torossian Book Excerpt From: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”
The Rules of Engagement
Working with reporters is not unlike dating: sometimes you have a great date and sometimes you have a...
Michael Phelps announced today he will appear on a reality TV show – airing on The Golf Channel, the 2013 season of The Haney Project, in which Tiger Woods' former coach will help him improve his golf game. Appearing...
As was featured tonight on CBS’ The Insider, Ronn Torossian on Olympic marketing:
From Bruce Jenner to Mary Lou Retton, Carl Lewis to Mark Spitz, there are American Olympic stars who have cashed in from the Olympics – although it...
Not Always Roses Owning a PR Firm
So, while I generally love my work, allow this Friday to serve as a complaining session –
-- After spending considerable time preparing a rush proposal for a prospective client who claimed an urgent...
