Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T
he media landscape is constantly evolving and challenging tried and tested PR methods.
This is the time for understanding content...
In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and...
Even the simplest marketing strategies can be effective for small businesses in driving growth and producing meaningful results. When paired with the right marketing plan, even small businesses can accomplish a lot without having to rely on a big...
A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services.
The goals of digital marketing...
After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished.
With the help of public relations, everything...
Many companies are already aware of how technology can impact the decisions that buyers make. Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth at the same time.
However,...
Recently, one of the biggest electronics cigarette companies in the United States, JUUL, has been facing various lawsuits from different US states for promoting products to minors.
Attorneys involved in these cases have been claiming that for many years...
When a brand wants to increase their presence on online platforms, they use Digital PR. Digital PR is essentially a strategy that can be used to improve brand awareness using online mediums.
Digital PR is similar in certain ways...
With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commercials and ads because it means the company...
Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along...
