Here in New York City where I own a PR firm, the tabloids are a-buzz about next year’s Mayoral Race, and as there isn’t a Republican candidate yet; rumors say Metropolitan Transportation Authority Chairman Joseph Lhota is considering a...
Might Makes Right: The United States military is a brand that could do better by addressing the problems it solves. Granted, the military faces an uphill battle because so much of the media is anti military. However, in other...
Book excerpt from PR book by Ronn Torossian of 5WPR “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”.
Don’t Toy Around—Hit Back
Every year between Thanksgiving and Christmas, the biggest gift-buying period for consumer companies, “safety reports” on toys...
Part 1 ran yesterday at:
http://ronntorossian.wpengine.com/pr-agency-for-kids-products-book-excerpt
This is part 2 of a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR.
The corporate headquarters of BornFree received piles of...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR.
Part 1 of 2:
We launched a PR campaign for baby products company Born- Free to...
In The Guardian this week, major headline op-ed creating a lot of discussion in the PR world: “More PRs and fewer journalists threatens democracy”, and complaining about how “Journalists are deluged with press releases that often amount to "oven-ready...
This weekend I thoroughly enjoyed attending the 20 year Stuyvesant HS reunion party for the Class of 1992. Mothers, fathers and old friends – today, professionals ranging from Internal medicine specialists to Ford Motor Executives living in Mexico City,...
A high-profile successful business man we represent is and always has been single. Yet, the new Infograph on Google when his name is searched shows him as married (with a spouses’ name) and it bothers him. We prepared and...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian
Daymond John-Aurum, CEO and founder of the legendary clothing company FUBU (For Us By Us—now called FB...
Ronn Torossian Book Excerpt From: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”
The Rules of Engagement
Working with reporters is not unlike dating: sometimes you have a great date and sometimes you have a...
