Authenticity in content marketing is simply when companies provide reliable information that's going to educate and entertain their target audience in a way that will help them develop a loyal and strong relationship with that company. Authentic content marketing...
As we know, personalization has become more and more important for companies to invest in as they're trying to connect with target audiences, and event marketing is no exception. To implement the most effective personalization efforts when organizing and...
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.
If the company has made the decision that it needs to develop a...
One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by...
At its core, public relations is essential for businesses of all shapes and sizes, as it helps them to get the word out whether that means starting the business off the ground or announcing new launches.
However, if a business...
In an increasingly digital world companies find it a lot more difficult to be seen or even remembered by their potential customers, yet reaching the same customers is key to growth. Marketing efforts are all about being available digitally...
Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along...
With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commercials and ads because it means the company...
When a brand wants to increase their presence on online platforms, they use Digital PR. Digital PR is essentially a strategy that can be used to improve brand awareness using online mediums.
Digital PR is similar in certain ways...
Recently, one of the biggest electronics cigarette companies in the United States, JUUL, has been facing various lawsuits from different US states for promoting products to minors.
Attorneys involved in these cases have been claiming that for many years...
