In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and...
Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T
he media landscape is constantly evolving and challenging tried and tested PR methods.
This is the time for understanding content...
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers.
What is more manageable is to focus on what not to do....
At the mention of public relations, the first thing that comes to some minds is maintaining a brand's image.
To others, it means building relations, especially with customers or potential investors . However, as much as this is a large...
It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing.
Visit any business...
The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear - PR jobs have become incredibly popular, especially in the digital age.
Contrary to popular belief...
After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that...
The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies. Brands that are looking to achieve a lot of success should be looking into mastering...
Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business...
Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns. Businesses invest time,...
