My crisis PR agency, 5WPR was pleased today to read the announcement that Liberty Mutual Insurance has added a crisis management endorsement to its new commercial lead umbrella policy form –It’s great that insurance companies recognize the vast importance...
Amidst the unfolding story of Carnival Corporation, the US-based parent of the operator of the Costa Concordia and their crisis communications strategy (and news that they hired a crisis pr agency), the following book excerpt from my recently released...
Public Relations Tips from Ronn Torossian
“Publicity geniuses are different from you and me. They have the stomach for it. This temperamental combination of imperviousness and egomania that allows them, compels them, to dominate the media . . . means,...
One of the most exciting aspects of my business is the successful and interesting people we meet or come across – Some random thoughts:
I run a lot – and have been contemplating training for a triathalon but wonder if...
I am a student of Public Relations and Marketing in Scotland, day in and day out I work with Scottish issues and I am heavily involved in the political scene in Scotland – however something I can’t escape is...
My Thoughts on Jeremy Lin
The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? In the latest case of the PR industry being a convenient whipping boy, the Mayor of...
Front page news in Europe is that Former Metropolitan Police chief Sir Paul Stephenson has joined a crisis PR agency. Stephenson resigned following allegations of his police force being involved with alleged phone taps with The News of the...
Spent nearly half of this week ensuring that a certain issue wouldn’t appear in the media for a client of my crisis PR agency, and happily I can report – nothing was published. As such, I thought to share...
Random musings from some weekend reading:
Of course at the Oscars and at other celebrity events, brands will pay celebrities for associations. “There’s a hugely evolved culture of paying to wear clothes and product. Some actresses sign four-event contracts...
U.S. News & World Report in their first-ever edition of Best Jobs said (this year) that Public Relations is one of the best jobs one can have and that the “profession should see significant growth over the next decade.”...
