As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers....
They say nonprofits should think and behave more like for-profits but what if the paradigm was turned upside down? One thing top performing nonprofits do better than a lot of companies is stewarding their donors. Their successful stewardship results...
That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office. But for companies doing business online, a traffic jam is a completely different, and much more desirable, thing.
There...
Today’s digital marketing environment can be a bit intimidating for those who are unfamiliar with how to tackle so many different options for where to reach consumers. But one of the wonderful things about the marketing scene being so...
Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in the U.S. is expected to continue growing. One of the main reasons cited are commercial...
Now that nearly all cellular carriers have announced launches of 5G networks, what can marketers expect and plan for the future?
Let’s start with the given. Each generation is faster. Some networks are a hundred times faster than the 4Gs...
Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but...
In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world. As a marketer or PR person, there’s not much you can do or control to...
Noted author Mark Twain is said to have given that response after a U.S. paper printed his obituary while he was in London travelling. Some marketers have also been saying the same about search engine optimization or SEO in...
“What’s in a name?”, Shakespeare was quoted as posing that question in mentioning a rose in his classic and popular play Romeo and Juliet. However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes...
