traffic jam marketing

That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office.  But for companies doing business online, a traffic jam is a completely different, and much more desirable, thing.

There are a lot of articles about the power of search engine optimization or SEO out there.  When used successfully, it can drive large amounts of traffic to your site. So how can an online company tame the wild beast?

Create A Traffic Jam

Articles with pictures, videos or infographics get more views. They get roughly 94% more views to be exact.  So, whether it is a blog or simply content published on a website, employing images that are captivating, enticing, and exciting will increase the number of views dramatically.

Anyone who has ever stood in line at the supermarket waiting for their turn at the cash register has spotted a headline on a magazine or newspaper that has commanded commanded their attention.  Similarly, for web sites, attention-grabbing headlines are also critical. As suggested before, knowing the target audience, their likes, tastes, values, etc. helps in framing effective headlines.

Also, employing keywords in the captions helps.  They enhance the visitor experience and can result in longer visits.  Be sure to use a headline analyzer to validate its potential impact and remember, no click, no traffic.

Just as influencers have the ability to spread a message, so too do loyal customers.  The more likes, pins, and tweets they send out, the better the likelihood of Google picking up the site and elevating it to the top of the search results.  Make it easy for them to share by installing social sharing buttons.

What helps keep visitors on a page as well as sharing with others are special offers and deals.  If it’s free, it’s even more appealing.

If you can discover the most heavily trafficked days and times your customers are using their social media, time posts to appear just before then.  If possible, post daily. Every other day should be the minimum.

There was a time when the word “semantic” related to the meaning of a phrase or word.  In today’s digital world, semantic refers to the HTML tags that connect your content between open and closing tags.

Employing an IT/social media team and Twitter cards can help a lot.  Although they can be painstaking to set up, they’re invaluable and easy to use once established.  There are basically three kinds – summary, app and player. The advantage of Twitter cards is that they’re extremely appealing, entertaining and novel.

People retweeting a post can have a significant domino effect.  According to a study, one way to get any website ranked higher is to generate more than three retweets for each one sent out.  Make that a goal!

Have the team think about the things they share the most.  Chances are there are things that are funny, novel and inspiring.  The content will be even more successful whenever elements like these are added to posts.

As in everything else a company is doing to market, track and measure its results, it should always be ready to change or adapt if a post is not achieving the intended results.

Ronn Torossian is the CEO and Founder of 5W PR

5wpr ceo ronn torossian


Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.