traffic jam marketing

That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office.  But for companies doing business online, a traffic jam is a completely different, and much more desirable, thing.

There are a lot of articles about the power of search engine optimization or SEO out there.  When used successfully, it can drive large amounts of traffic to your site. So how can an online company tame the wild beast?

Create A Traffic Jam

Articles with pictures, videos or infographics get more views. They get roughly 94% more views to be exact.  So, whether it is a blog or simply content published on a website, employing images that are captivating, enticing, and exciting will increase the number of views dramatically.

Anyone who has ever stood in line at the supermarket waiting for their turn at the cash register has spotted a headline on a magazine or newspaper that has commanded commanded their attention.  Similarly, for web sites, attention-grabbing headlines are also critical. As suggested before, knowing the target audience, their likes, tastes, values, etc. helps in framing effective headlines.

Also, employing keywords in the captions helps.  They enhance the visitor experience and can result in longer visits.  Be sure to use a headline analyzer to validate its potential impact and remember, no click, no traffic.

Just as influencers have the ability to spread a message, so too do loyal customers.  The more likes, pins, and tweets they send out, the better the likelihood of Google picking up the site and elevating it to the top of the search results.  Make it easy for them to share by installing social sharing buttons.

What helps keep visitors on a page as well as sharing with others are special offers and deals.  If it’s free, it’s even more appealing.

If you can discover the most heavily trafficked days and times your customers are using their social media, time posts to appear just before then.  If possible, post daily. Every other day should be the minimum.

There was a time when the word “semantic” related to the meaning of a phrase or word.  In today’s digital world, semantic refers to the HTML tags that connect your content between open and closing tags.

Employing an IT/social media team and Twitter cards can help a lot.  Although they can be painstaking to set up, they’re invaluable and easy to use once established.  There are basically three kinds – summary, app and player. The advantage of Twitter cards is that they’re extremely appealing, entertaining and novel.

People retweeting a post can have a significant domino effect.  According to a study, one way to get any website ranked higher is to generate more than three retweets for each one sent out.  Make that a goal!

Have the team think about the things they share the most.  Chances are there are things that are funny, novel and inspiring.  The content will be even more successful whenever elements like these are added to posts.

As in everything else a company is doing to market, track and measure its results, it should always be ready to change or adapt if a post is not achieving the intended results.

Ronn Torossian is the CEO and Founder of 5W PR

5wpr ceo ronn torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.