Does the thought of reporting people to the police give you a little frisson of excitement? Now there’s a new app called SpotSquad that makes it easy for you to report illegally-parked vehicles. Just in case being a tattletale...
Well, it had to happen, and now it has. Zika has been passed – in the United States – from a man with no discernible symptoms of the disease. When the mysterious “new” disease was discernible and preventable, when it...
Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and...
Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information.
When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions....
One of my favorite things about 5WPR is the amazing entrepreneurs we get to meet and work with. Regardless of the industry, entrepreneurs have such great energy and desire to win. To help gain valuable insights that these great...
The world has really gone mad.
Monday night, during the national title college football game between Alabama and Notre Dame, 73-year old ESPN Sportscaster Brent Musberger said to his broadcast partner (a former quarterback) “You quarterbacks get all the good-looking...
Ever since mobile devices transitioned from being a convenient accessory to a necessary, everyday connection to all aspects of modern life, one factor has remained constant. If you want a new phone – at least a top-tier new phone...
Why competitive pricing is not always the answer
When you are entering or expanding in your particular market, Ronn Torossian says it’s a mistake to depend entirely on price point to deliver customers. There are a lot of reasons why...
That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success. The value of doing so became even more...
The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. That's the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey.
Gen Zers, according to Bo Finnerman,...
