Video isn’t the “next” thing, it’s the necessary thing
If you are reading this and thinking video “would be a great way” to showcase your product or service, stop it. That thinking falls one step short of where your head...
Ever since mobile devices transitioned from being a convenient accessory to a necessary, everyday connection to all aspects of modern life, one factor has remained constant. If you want a new phone – at least a top-tier new phone...
No matter what you do online, you’re doing it in public
Ronn Torossian, CEO of 5WPR in New York, is an established authority in the field of social media. And Torossian has some bad news for you. They know. They...
Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans,...
Everyone is trying to capitalize on social media for their business or organization. Sometimes, the results are immediate and easily discernible. Other times, it may seem like nothing is happening at all. Measuring success for a social media campaign...
Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and...
Does the thought of reporting people to the police give you a little frisson of excitement? Now there’s a new app called SpotSquad that makes it easy for you to report illegally-parked vehicles. Just in case being a tattletale...
Started today with an awesome run in Central Park– and running is always something which (once finished) allows me so much clarity and to feel good. Am convinced that 5WPR runs better when I actually am running. As a...
One of my favorite things about 5WPR is the amazing entrepreneurs we get to meet and work with. Regardless of the industry, entrepreneurs have such great energy and desire to win. To help gain valuable insights that these great...
Expect a continued firestorm of negative media for Rutgers University due to mismanagement of their ongoing crisis public relations issues. The new Rutgers athletic director Julie Hermann has been slammed in the media over the last few days for...
