Started today with an awesome run in Central Park– and running is always something which (once finished) allows me so much clarity and to feel good. Am convinced that 5WPR runs better when I actually am running. As a...
One of my favorite things about 5WPR is the amazing entrepreneurs we get to meet and work with. Regardless of the industry, entrepreneurs have such great energy and desire to win. To help gain valuable insights that these great...
Expect a continued firestorm of negative media for Rutgers University due to mismanagement of their ongoing crisis public relations issues. The new Rutgers athletic director Julie Hermann has been slammed in the media over the last few days for...
Book excerpt from Ronn Torossian book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”:
Doesn’t it annoy you when you’re talking with someone at a party and he’s constantly looking around to see if there’s...
With all of the recent Google changes, we are increasingly incorporating Search Engine Optimization (SEO) into our client programs. At 5WPR, we believe SEO and PR compliment and enhance one another.
As covered in “For Immediate Release”,
“Search Engine Optimization ...
Felt like the Super Bowl was in New York City as I didn’t walk the streets of New Orleans without running into people I knew every step of the way. Some observations from this weekend in New Orleans:
Had never...
As a born and bred New Yorker I was quite saddened when Ed Koch died at the age of 88 this week. Koch was a bright, gregarious outgoing man whom I am the pleasure of knowing personally. We regularly...
The world has really gone mad.
Monday night, during the national title college football game between Alabama and Notre Dame, 73-year old ESPN Sportscaster Brent Musberger said to his broadcast partner (a former quarterback) “You quarterbacks get all the good-looking...
We have many different clients in many different areas but little of what we do is as important to me as our work in the charity arena.
Sunday morning pre-8 AM I was in Central Park with a number of...
This week New Yorkers faced something they have truly never dealt with before. Hurricane Sandy was something bigger than any native New Yorkers like myself had ever seen. A natural disaster occurred here and hurt us in a major...
