For years now, Target has been focused on becoming the go-to big box retailer for stylish Millennial and Gen X moms. This effort has involved bucking certain longstanding retail norms. The campaign has largely been successful.
The brand hit it...
Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports...
Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S.,...
In a radical break from the Big-Tech norm, Apple CEO Tim Cook has called on the US government help internet users control the collection of their personal data. In an op-ed for Time magazine, Cook asserts that consumers should...
When you operate a nursing or long term care facility your primary stock-in-trade is trust. People trust you to properly care for and protect their loved ones. To keep them healthy, clean, entertained and, essentially, happy. It is against...
Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR...
Stay Ahead of the Competition
Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key...
Tesla has been going gangbusters. Despite a serious PR hiccup when production lagged on its promised mid-level family sedan, the fully electric automotive pioneer has been doing banner business.
While not a chief driver of the company’s success, the promise...
Positive Public Relations
When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios. Instead, you need to...
Social Media Public Relations
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse...
