It's the time of year when college graduates begin the path to real life – job ambitions – some with clear direction and others still trying to figure it out. Like it was yesterday, I remember in May 1995...
Major crisis unfolding in Australia where a publicist sent ABC's Media Watch an anonymous email saying that the South Australian Tourism Commission was looking to pay high-profile influencers and celebrities to tweet about Kangaroo Island – in a seemingly...
Book Excerpt From “For Immediate Release”, PR Book by Ronn Torossian of 5WPR, a leading PR Agency. The book is available for purchase at Banres and Noble and bookstores nationwide.
There’s always an emergency. In today’s media world, they...
I watched the HBO film “Game Change,” mouth agape last night, wondering if in fact former Alaska Gov. Sarah Palin could indeed have been so dimwitted during the 2008 historic election. Having worked extensively with the media, and with...
Social Media has experienced many changes in just a few short years of its existence. Social Media Week has entertained many individuals from startups, bloggers and social media gurus to enterprise companies.
Here are some key takeaways from Social Media...
In what was clearly a great Super Bowl half-time show, Madonna did a great job of entertaining the millions watching the game – and in doing so scored a Public Relations coup in reaching a new generation of fans,...
I am a student of Public Relations and Marketing in Scotland, day in and day out I work with Scottish issues and I am heavily involved in the political scene in Scotland – however something I can’t escape is...
Guest post to Ronn Torossian blog on Ronntorossian.com
Mama, don't take my Kodachrome, by Juda Engelmayer, SVP, 5WPR
“When I think back on all the crap I learned in high school It's a wonder I can think at all, and though...
"Shouting fire in a crowded theatre" is a well known paraphrase of a U.S. Supreme Court decision which served as an example of the limitations on free speech, when the speech is imminently dangerous and has no conceivable purpose. ...
A book excerpt from Ronn Torossian, CEO of 5WPR best selling PR book – “For Immediate Release”
Never Enough: Build on Every Media HitWhen we secure features in media, it’s just the beginning of the value of a media hit....
