unplug

Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology. For those who find themselves employed by an industry that relies on technology for most of its functionality (think: digital marketing), it becomes increasingly hard to step away from work and find that balance with life that we all crave.

And taking care to achieve that balance or some version of it, is becoming a bigger focus in our society. For good reason, too. We now have apps and even native settings designed to curb our smartphone usage, yet the average person spends a whopping four hours on their mobile devices each day.

For those working with clients in the digital space, be it marketing, advertising, public relations, or social media management, the challenge of stepping away can be even further exacerbated. How, then, can digital marketers or other professionals who rely on the internet for most functions truly find a balance and step away?

And is this even an important thing to try to do? Absolutely, yes. Today, more people show more signs of smartphone addiction. The scariest part? Most people would vehemently deny this “addiction” because it sounds so troubling and difficult to believe.

Now more than ever is an important time to make sure that we all take the time to step away and “unplug”. Finding that balance presents a challenge, but it’s far from impossible. But with just a few easy steps and a few tweaks to one’s routine, making a change for a healthier lifestyle is closer than it may seem.

See also  How Corporate Brands Can Manage Reputational Challenges 

Sometimes, all one may need to change habits is a bit more structure. Getting into a new routine can take some time, but by setting realistic and achievable goals and making incremental progress, this process can be one that actually sticks.

Try setting up a schedule in which you allow for some uninterrupted time off the phone and away from the computer. It doesn’t have to be an all-out detox, either. In fact, setting yourself up for success with more “bite-size” goals can actually be more beneficial in the long run. So start with scheduling an hour into your day of “no phone zone” time. Go to the gym, take the dog for a walk, or read a book. As you become accustomed to this, increase your time until you’re working towards a longer period of offline time.

Worried about missing an important email or phone call? This is a valid concern, but you can still achieve a balance of not feeling obligated to be at your clients’ beck and call at any hour of the day.

Work your uninterrupted offline time into your schedule gradually, starting with times that tend to be more “off-peak”. This may be first thing in the morning or later in the evening — and that’s a perfectly acceptable place to start! Remember: start small, get used to that change, and then increase from there.

But what about that one client who never seems to put their phone down? At any given time, on any given day, they may call with an emergency that must be dealt with. Particularly for those working in public relations, this can be a common argument against unplugging.

See also  The Importance of Diversity in the C-Suite Leadership

One thing to bear in mind here is that boundaries are still okay to have, and they’re also important to have. Setting boundaries and expectations with clients and colleagues helps save one’s sanity. You might consider setting up a voicemail box or texting service to help navigate and triage client issues when they come in during off-hours.

At the end of the day, the performance of a professional is very heavily dependent on their health, both physically and mentally. It’s important for even the most connected to try to step away from time to time in order to keep that edge they’ve worked so hard to cultivate.

Ronn Torossian is the CEO and Founder of 5W Public Relations

Ronn Torossian

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

SHARE
Previous articleInstagram is Testing Hiding Likes: What This Means for Marketing  
Next articleCan You See Me Now?
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.