Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success. It’s not lost, and you don’t have to go looking for it. Success is earned. By doing the right things the best way enough times and for long enough to either beat, better or outlast your competition. Anything less is progress. It’s not arrival.

Speaking of progress, you want to know the best reason you can’t get where you are going by being who you are right now? Because you aren’t good enough yet. You might have all the tools available, and you might have all the basic skills you need. You might even have all the right people on the bus and all the right money invested in all the right areas.

But you still aren’t enough, yet. Otherwise, you would already be where you want to go. With that in mind, here are three ways you can take the good you are and make it good enough to become better.

You Need to Change your Culture

The biggest issue many established companies have is that the world has moved on without them. Consider this, even Verizon is doubling down on mobile these days. Think about the level of commitment that change took—they cut their cable cord. And they’re not alone. Did you know that Sony used to sell toasters and electric blankets? Yep. And now they sell game systems and high-end electronics. Making that shift required a culture change across the board. Maybe not a vision change, but a culture shift.

Address the Market as it is, Not How You Want it to Be

Yes, the market is volatile, and, yes, some brands can drive consumer choices, moods and buying decisions. But not all brands…and no brand can do it all the time. To elevate your success trajectory, you must address the current market realities and accurately call what happens next. That sort of business foresight will require you to learn things you don’t know and answer questions you have never even considered.

Do Things Better

Operations are vital to business success. But change for the sake of change is foolish. Instead of just doing things differently and hoping for a better result, work on ways to gradually shift your methods and protocols to better address your current and future plans. Have a reason for doing everything you are doing. And that reason needs to be so accessible, the people affected by the change need to be able to explain it.

Accomplish these personally, and you will become more valuable and more marketable. You will also begin to make the move from worker to boss, whether you want to move into management or want to run your own business.

 

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.