email marketing ronn torossian

While social media marketing and viral video sharing may be the hottest marketing trend of the “now,” focusing all your dollars on those forms and neglecting more traditional forms of digital advertising will drastically diminish your success potential.

Keep Decisions Simple

If you want your target market to opt in then MAKE IT SIMPLE to do that…and ONLY that. Don’t bombard them multiple initial options or blast them with strings of choices that lead nowhere. Keep it short, sweet, simple and easy. One question. One desirable option.

Make it Mobile Friendly

The days of everyone except a handful of MACophiles using Outlook or a Yahoo clone are over. An increasing number of people get their email all but exclusively on their phones. Your email marketing, particularly your HTML offers MUST be responsive for ANY platform or screen ratio.

Encourage Aggressive Opt-ins 

Incentivizing subscriptions may seem like a no-brainer, but it’s amazing how many people send out emails and NEVER EVEN ASK! As an email marketer, you should NEVER send out an email without giving people the option to get more, and more regular, information. Ever.

Baby Steps are Best

We all know people would rather read it short and click than to land on a never ending page or an opt-in form that looks like it was created by the IRS. So why make subscriptions complicated??? Short forms, only the information you need and a single-click submission. No clutter and no exhaustive lists.

Design for Easy Scanning

How you write your email is every bit as important as WHAT you write in your email. If you think anyone is actually reading your entire email start to finish, you, my friend, are incorrect. People scan everything they get to see if it’s WORTH reading. So design your messages for easy scanning, quick reviews that communicate one simple message – THIS EMAIL WILL MAKE YOU HAPPIER.


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.