While social media marketing and viral video sharing may be the hottest marketing trend of the “now,” focusing all your dollars on those forms and neglecting more traditional forms of digital advertising will drastically diminish your success potential.

Keep Decisions Simple

If you want your target market to opt in then MAKE IT SIMPLE to do that…and ONLY that. Don’t bombard them multiple initial options or blast them with strings of choices that lead nowhere. Keep it short, sweet, simple and easy. One question. One desirable option.

Make it Mobile Friendly

The days of everyone except a handful of MACophiles using Outlook or a Yahoo clone are over. An increasing number of people get their email all but exclusively on their phones. Your email marketing, particularly your HTML offers MUST be responsive for ANY platform or screen ratio.

Encourage Aggressive Opt-ins 

Incentivizing subscriptions may seem like a no-brainer, but it’s amazing how many people send out emails and NEVER EVEN ASK! As an email marketer, you should NEVER send out an email without giving people the option to get more, and more regular, information. Ever.

Baby Steps are Best

We all know people would rather read it short and click than to land on a never ending page or an opt-in form that looks like it was created by the IRS. So why make subscriptions complicated??? Short forms, only the information you need and a single-click submission. No clutter and no exhaustive lists.

Design for Easy Scanning

How you write your email is every bit as important as WHAT you write in your email. If you think anyone is actually reading your entire email start to finish, you, my friend, are incorrect. People scan everything they get to see if it’s WORTH reading. So design your messages for easy scanning, quick reviews that communicate one simple message – THIS EMAIL WILL MAKE YOU HAPPIER.


Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.