public relations knowledge
public relations knowledge

At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image.

To others, it means building relations, especially with customers or potential investors . However, as much as this is a large part of what public relations entails, it is also much more than that.

The increase in the use of the internet and technology has changed many aspects of the PR profession. Read on for some crucial details to keep in mind about public relations.

Public Relations Is Different from Advertising

As mentioned earlier, many people view public relations as another name for advertising. However there is a significant difference between the meanings of the two terms.

On the one hand, through public relations one connects to a target audience and explains why they should trust a brand.

That is different from advertising since advertising only shows the products and services that the businesses offer, and convinces customers to use them.

On the other hand, public relations helps maintain a brand’s authenticity, which advertisement does not. Therefore it is safe to say that there is a big difference between public relations and advertising.

Public Relations Help Boost Social Media Presence

Through public relations, business persons can create social media campaigns and come up with viral challenges. Such activities help in social media promotions, thus promoting a business’ social media presence.

Additionally, it helps businesses to have an attractive social media profile. This is vital in the current world, where almost all potential customers are active on social media. Public relations helps reach out to these potential customers, and proves why a business is worth their trust and investment.

Public Relations Is a Necessity in Any Business

Most businesses look for the most profitable marketing methods and do away with the less profitable ones. However, public relations is not one of the options that a business should eliminate.

PR can significantly improve a business, especially if it maintains the right policies and procedures.

It is also one of the most effective methods for making a business known to the online community. Therefore no matter how small a public relations team is , no business should do away with this expense.

Public Relations Use Different Tools

Iit takes more than producing press releases for PR teams to help businesses. Instead PR uses a diverse range of tools to help promote brands.

Some of these tools include written public speeches and PR management plans.

Additionally, social media events and campaigns help build brands’ online presences. A proper combination of these tools leads to a positive impact of PR on businesses.

Public Relations Is More Than Crisis Management

Many business people use Public relations only in the event of a crisis. However if the expectation is to get the best from public relations, this should not be the case.. Instead, PR teams should always be working and effective.

That way it is possible to make the best out of PR in case of an emergency.


Having the correct information about public relations is one of the best ways to make the best out of the profession. Unfortunately, most business people have received misguided information about PR and how it works.

Use the information above for a better understanding of PR and why it is a must-have for any business.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.