You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably not as good a manager as you are an entrepreneur. You do so much of the “creative” stuff intuitively, but the day-to-day operational stuff requires thought and planning and … work!

I get it. I understand how transitioning from visionary can be difficult. But it’s not impossible, and, you know what, you may even enjoy it.

More to the point, this transition is necessary to your continued success. Nothing kills more businesses than an owner who can’t manage once the customers start coming. You need to be able to give your employees and your business a strategy to map out what success will continue to look like going forward.

First, while you still need a vision, you also need a mission. A clear mission. Sure, you have a great idea, a new thing to offer or a better way to do an old thing. But that won’t be new forever. Besides, people are often not that jazzed about “new and improved”. Convincing them requires more than a vision. It requires a well-planned and well-executed day-to-day mission.

Next, get good with the details, or hire someone you trust who can. If you are great with big picture stuff, but can’t manage details, that doesn’t mean you get a pass. The small stuff will kill you, so it needs to be mastered. Plus, understanding the details of your business and place in the market will enable your entrepreneurial brain to work on ways to improve that standing and introduce more New and Better into your market. “Details” may even give you an entirely new product line.

Finally, don’t get so innovation crazy that you break a good thing. If your business is working, let it work. Stop tinkering. Work on ways to do what you do well, precisely and mistake free. That will take all the time you have and keep you from tinkering so much you break something already working perfectly.

 

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.