tech pr

With the advent of the internet and social media, technology PR has become increasingly complex.

In addition to traditional media outreach and promotion, technology PR professionals now have to be skilled at digital marketing and social media promotion and be adept at explaining and demonstrating the latest technological innovations in a way that people can understand.

Technology public relations is the practice of promoting a client’s technology-related products or services.

Technology PR can take many forms, from promoting an app developer to marketing a new platform or website launch.

Getting the attention of journalists and bloggers who can help spread the word about a product is one of the main responsibilities of a tech publicist, so being on top of the latest trends in tech journalism is key.

These journalists will also help with strategies for marketing products and services by determining what makes them unique and then finding ways to embody those qualities in messaging.

The tech publicist should also be able to think ahead to what might happen down the road with a product and how best to prepare for those events; whether good or bad.

The Power of the Media

As technology continues to evolve and become even more integrated into our lives, it’s not surprising that the field of technology public relations has grown alongside it. Technology companies are constantly introducing new products, so having a thorough understanding of how to communicate about these products is critical for success.

Technology public relations (PR) professionals help to spread the word about new technologies, whether they’re new innovations from established companies or creativity from start-ups. Technology PR leverages media and other audiences to build brand credibility and awareness.

It is an effective way to build credibility and expand a brand’s audience in many markets, including consumer, enterprise, healthcare, and the industrial space.  Technology companies are often challenged with the task of communicating complex technology solutions to customers in a way that is easy to understand.

The Role of Technology PR Professionals

Technology PR agencies and professionals help deliver messages in a clear and understandable format by working with reporters who specialize in specific technology topics. Technological innovations have always been at the forefront of media coverage; even the very first printing press was considered a “modern miracle” by many in its time.

Today’s communications are more complex, but there’s still that same excitement when a new invention is announced.

It’s the job of a technology PR professional to ensure this excitement is channeled into positive coverage of their client’s innovation on as many media platforms as possible.

While some PR professionals may specialize in one particular aspect of communications, like shaping media messages or working with clients, tech PR typically requires a more comprehensive understanding of all facets of PR in order to effectively promote new technologies.

Technology public relations is about using the power of communication to change people’s perceptions and build brands. At its heart, PR is about telling stories and influencing opinions to create a buzz around products, services, or ideas.

It’s about helping a business develop a reputation for excellence and making sure that reputation is well-known and well-deserved.

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian’s Contributions on PR News Online
Ronn Torossian’s Twitter Profile

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.