As a communicator I have learned a long time ago to expect the unexpected. Still, I am nevertheless continually surprised, both from both the positive and negative side of the fence. A book I was sent the other day, from friends who publish serious PR news actually, just goes to show the diversity of interest, expertise, and gifted we humans (no matter our profession) are capable of.  Garden Super Hero Tales, no less! I bet you never expected a children’s cookbook to cross your path here, now did you? One of the principals over at Everything PR News is  former Military Journalist with the Romanian Ministry of Defense, an SEO expert,and  author of a wonderful and intelligent interactive cookbook for moms and kids. How’s that for a diverse skill-set? 

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Healthy lifestyles, and especially educating our young ones accordingly, this is something of focus ladies and gentlemen from the First Lady to the creator of heroic veggies Mihaela Lica Butler should be concerned about. Let me quote from an accolade already visible at Amazon, one by a teacher. Leslie E. Merry writes: “I think this would be a tremendous resource for both parents and teachers seeking to teach healthy eating habits and an appreciation of vegetables to children from preschool age right through elementary school level…”

Many times in the past I’ve advised about unexpected consequences in PR. There’s always calculated risk, along with incalculable potential for gain and destructive forces as well. It’s nice to be surprised positively like this, this is why I took the time to make note here. Here’s a lesson to be on the lookout, there’s a healthy idea around every corner. Creating opportunity straight out of a NYC blizzard, finding healthy gems in unexpected places, communication is as much about positive conversations as it is bad news. Hats off to educated PR news people, and ladies who can cook up intelligent, healthy, ideas.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.