As a communicator I have learned a long time ago to expect the unexpected. Still, I am nevertheless continually surprised, both from both the positive and negative side of the fence. A book I was sent the other day, from friends who publish serious PR news actually, just goes to show the diversity of interest, expertise, and gifted we humans (no matter our profession) are capable of.  Garden Super Hero Tales, no less! I bet you never expected a children’s cookbook to cross your path here, now did you? One of the principals over at Everything PR News is  former Military Journalist with the Romanian Ministry of Defense, an SEO expert,and  author of a wonderful and intelligent interactive cookbook for moms and kids. How’s that for a diverse skill-set? 

WSJ – A Favorite for PR Folks

Healthy lifestyles, and especially educating our young ones accordingly, this is something of focus ladies and gentlemen from the First Lady to the creator of heroic veggies Mihaela Lica Butler should be concerned about. Let me quote from an accolade already visible at Amazon, one by a teacher. Leslie E. Merry writes: “I think this would be a tremendous resource for both parents and teachers seeking to teach healthy eating habits and an appreciation of vegetables to children from preschool age right through elementary school level…”

Many times in the past I’ve advised about unexpected consequences in PR. There’s always calculated risk, along with incalculable potential for gain and destructive forces as well. It’s nice to be surprised positively like this, this is why I took the time to make note here. Here’s a lesson to be on the lookout, there’s a healthy idea around every corner. Creating opportunity straight out of a NYC blizzard, finding healthy gems in unexpected places, communication is as much about positive conversations as it is bad news. Hats off to educated PR news people, and ladies who can cook up intelligent, healthy, ideas.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.