public relations success ronn torossian

Public relations successes may not be as popular, or “sexy” as the “fail” stories, but they are every bit as important to your PR success. Ronn Torossian reveals 3 steps to PR success, and what you can apply in your business to achieve similar results.

Refresh Your Content Writing

Everybody who owns a website today knows that they need content to keep their website fresh, and inviting. A website without appropriate content will certainly be considered stale, and inefficient at helping people. Companies, and organizations are now hiring an increasing number of people to create content for their companies, or businesses. This content needs to be current, and above all, should be able to quickly and efficiently guide people to where they need to be.

The fact is, content that is meaningful will prompt people to visit the website, again and again, ensuring a loyal fan base. Spicing up your content with pictures and videos will be the most efficient way of making sure that you get your message across to your customers. Pictures, movies, and audio clips help to relate the content to real life scenarios, in a better way. Using small videos, instead of pictures, is another way of getting your idea across. You can narrate your ideas, and all that you believe in, in a short video. But make sure that the video is engaging, or it will surely be ignored.

Make Sure you Perform AD Re-targeting

AD targeting is a relatively new strategy that needs to be employed on a large scale to achieve measurable results. When a user views the product details of a singular item on any website, or reads about services, the search engine will display advertisements of those products, or similar ones, on other pages that the user visits.

This helps to reinforce the names of products that are similar to ones they were looking for. The idea behind this strategy is that if the user is reminded enough, he will eventually give that product a much more thorough consideration. This strategy has proven successful through psychological studies, and has a promising future.

Websites Need to have a Mobile Adapted Version

There is a massive surge in the number of people who own smartphones and tablets. This has prompted the introduction of mobile versions of websites. Using the internet on a mobile phone is more convenient to much of the population and if websites do not have their mobile versions up and running, then potential clients will never see those websites. Mobile versions also need to be well adapted for touch screens, as tablet use is on the rise.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.