Public relations successes may not be as popular, or “sexy” as the “fail” stories, but they are every bit as important to your PR success. Ronn Torossian reveals 3 steps to PR success, and what you can apply in your business to achieve similar results.

Refresh Your Content Writing

Everybody who owns a website today knows that they need content to keep their website fresh, and inviting. A website without appropriate content will certainly be considered stale, and inefficient at helping people. Companies, and organizations are now hiring an increasing number of people to create content for their companies, or businesses. This content needs to be current, and above all, should be able to quickly and efficiently guide people to where they need to be.

The fact is, content that is meaningful will prompt people to visit the website, again and again, ensuring a loyal fan base. Spicing up your content with pictures and videos will be the most efficient way of making sure that you get your message across to your customers. Pictures, movies, and audio clips help to relate the content to real life scenarios, in a better way. Using small videos, instead of pictures, is another way of getting your idea across. You can narrate your ideas, and all that you believe in, in a short video. But make sure that the video is engaging, or it will surely be ignored.

Make Sure you Perform AD Re-targeting

AD targeting is a relatively new strategy that needs to be employed on a large scale to achieve measurable results. When a user views the product details of a singular item on any website, or reads about services, the search engine will display advertisements of those products, or similar ones, on other pages that the user visits.

See also  PR is Necessary for Quality Control in the Fintech Industry, Here's Why

This helps to reinforce the names of products that are similar to ones they were looking for. The idea behind this strategy is that if the user is reminded enough, he will eventually give that product a much more thorough consideration. This strategy has proven successful through psychological studies, and has a promising future.

Websites Need to have a Mobile Adapted Version

There is a massive surge in the number of people who own smartphones and tablets. This has prompted the introduction of mobile versions of websites. Using the internet on a mobile phone is more convenient to much of the population and if websites do not have their mobile versions up and running, then potential clients will never see those websites. Mobile versions also need to be well adapted for touch screens, as tablet use is on the rise.

Previous articleGood Taste, and Expecting the Unexpected
Next articleHenry Swieca, Zig Ziglar And More Quotes For Success
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.