instagram marketing metrics

Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts.

There are several incorporated features inside the Instagram ad platform that allow companies to create strong campaigns, reach their consumers, track the performance of their promotional efforts, and generate insights.

However, one of the most important elements of marketing campaigns on Instagram is the performance metrics that companies choose to keep track of, as well as the insights they generate.

ROI Report

One of the most important metrics that companies have to keep track of for their marketing campaigns is the return on investment (ROI), which shows whether the investments that a business has been making in a promotional campaign are achieving its desired levels of success.

With the help of an ROI report, businesses can learn whether their ads are generating the right results, such as increasing sales, so they can optimize the ads that aren’t yet delivering the right performance.

There are several digital tools that companies can integrate with their Instagram ad campaigns that can help them track various performance metrics such as cost per result, adds to cart, purchases or cost per purchase, the amount spent, and many others.

By understanding all the different metrics available, companies can get a better sense of where potential consumers are at in their buying journey, how that journey is progressing, and even whether potential consumers are facing obstacles that motivate them to end or pause their buying journey.

Leads Generation Report

Although an ROI report is a great way for companies to keep track of their bottom lines, with a leads generation report companies can also keep track of the middle points of the buying journey.

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That’s why businesses that use Instagram as part of their lead generation campaigns can benefit from this type of report. Lead generation reports help companies better understand the way potential customers are interacting with their websites and ad campaigns, and even whether they’re completing any micro transactions before they become customers.

Some of the essential metrics for lead generation reports that companies should be keeping an eye on include link clicks, CPC, CTR, leads completed, cost per lead, initiated checkouts, and conversion values.

With those metrics, companies can determine whether consumers are successfully starting or progressing through the buying journey, and optimize the journey for better results. To do that, they can create more lead generation campaigns or retargeting campaigns, or create different ad placements on the platform.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.