Social media has changed public relations as much as it has every other form of marketing. One example of this shift is in the funny, often pointless, but also powerful potential of the MEME.
Memes are designed to convey immediate power and create an immediate response. The power of this combination cannot be overstated. Sure, Good Guy Greg may never help you sell your products or services, but there is much more to this platform than just the reflexive LOL. Here are 3 ways the MEME can help improve your public relations potential.
One of the biggest benefits of the meme is in its immediate delivery. There is precious little time needed to think or understand. The impact of a well done meme is immediate and all encompassing. This is because the weight of the message is “felt” all at once.
Both Sides of the Brain
Memes combine language and imagery to engage both sides of the brain at the same time, in the same moment. This “wakes up” the mind without truly engaging the thought processes. In fact, a well executed meme engages the brain without ever causing a person to think. It bypasses the thought processes, and lands on the emotions, while the brain is busy translating stimuli. This is a potent psychological combination.
Sharing the Feeling
The single most important aspect of meme marketing is the impulse to share the emotional reaction. Humans are hardwired to want to share emotions. Meme responses all but demand a social response. Social media is a ready made platform that allows people to emotionally connect with a message, without ever mentally evaluating that message. This is a marketer’s dream come true.
While this might seem to be a nefarious application of the power of the meme, it is nothing more than an easy step to get past the de facto “no” that most people are set on. They want, and need things, but throw up walls of suspicion and doubt unless that marketer can get past those hurdles and engage with a person on an emotional level. This is when the PR campaign can connect with people as they are and where they live.