power of the meme - ronn torossian

Social media has changed public relations as much as it has every other form of marketing. One example of this shift is in the funny, often pointless, but also powerful potential of the MEME.

Memes are designed to convey immediate power and create an immediate response. The power of this combination cannot be overstated. Sure, Good Guy Greg may never help you sell your products or services, but there is much more to this platform than just the reflexive LOL. Here are 3 ways the MEME can help improve your public relations potential.

Quick Delivery

One of the biggest benefits of the meme is in its immediate delivery. There is precious little time needed to think or understand. The impact of a well done meme is immediate and all encompassing. This is because the weight of the message is “felt” all at once.

Both Sides of the Brain

Memes combine language and imagery to engage both sides of the brain at the same time, in the same moment. This “wakes up” the mind without truly engaging the thought processes. In fact, a well executed meme engages the brain without ever causing a person to think. It bypasses the thought processes, and lands on the emotions, while the brain is busy translating stimuli. This is a potent psychological combination.

Sharing the Feeling

The single most important aspect of meme marketing is the impulse to share the emotional reaction. Humans are hardwired to want to share emotions. Meme responses all but demand a social response. Social media is a ready made platform that allows people to emotionally connect with a message, without ever mentally evaluating that message. This is a marketer’s dream come true.

While this might seem to be a nefarious application of the power of the meme, it is nothing more than an easy step to get past the de facto “no” that most people are set on. They want, and need things, but throw up walls of suspicion and doubt unless that marketer can get past those hurdles and engage with a person on an emotional level. This is when the PR campaign can connect with people as they are and where they live.

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.