jelly app ronn torossian

It’s such a simple  concept that it’s a wonder no one thought of it before. But, regardless, it took a while for anyone to release an app like Jelly. Developed by Twitter co-founder Biz Stone, Jelly was recently released to the public on both the iOS, and Android platforms.

To use the app, people simply take a picture of an object, anything really, then blast it out to Twitter and Facebook contacts to ask what it is.  While it may seem like it doesn’t offer a brand too much to work with, Ronn Torossian said many major brands are already experimenting with the brand promotion possibilities of Jelly. And, the NY-based PR guru said, they are seeing some interesting results.

One of the pioneers of the commercial applications for Jelly is General Electric. In a brilliant PR move, GE opened their Jelly interactions by asking people about their favorite scientists. In a social media world where Tesla, Tyson, Edison, and others are everywhere the interaction blazed like wildfire. People LOVED talking about their scientific heroes.

In addition, brands such as Toms Shoes, and Travelocity have jumped into the Jelly jar. The latter has its famous Roaming Gnome answering travel questions about places, people and things posted on Jelly. An ingenious connection to reinforce its brand.

Even news media company CNBC is jumping on the Jelly bandwagon, albeit with dubious results to date.

The lesson here, Torossian says, is that the potential for conversation starters using Jelly is almost endless. You can start conversations, use your mascots to continue them, or simply keep people guessing – read, “interacting” – with no end in sight.

Nothing like a little bit of open ended conversation to promote your brand.


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.