5W PR, lead by CEO Ronn Torossian, is a top 25 PR agency in NYC

With spring right around the corner, on the calendar if not in the weather, many personal households are considering some spring cleaning. You should do the same with regard to your PR operations. Now is the time to take stock of your current operation and take action based on that result.

What are you doing?

Think this is oversimplified? Have you listed and assessed all of your actual day to day activity? Not what you WANT to do, or what you THINK you are doing … but what you are actually accomplishing. There is a huge difference between potential and actual operations in most business operations. What about yours?

Is that working?

Is what you are doing producing the results you expected? What about the results you want? You need to answer both of these questions and then move on to the question you SHOULD be asking. Is this accomplishing what this level of effort should accomplish? Ignore this question, and you will not achieve your potential.

Is it efficient?

You might be getting the result you want, but you may be paying way too much for it. If that’s the case, wouldn’t you like to know? This question goes far beyond a cost analysis. Are your human resources tied up in redundancies when their time and talents could be working for you in other ways, or on other projects? If that’s the case, you are squandering tons of potential.

Is it paying off?

Are these efforts paying off? This is a fair and important question. Sure, some things are more about building the brand, but there are still ways to tell if that is working in your favor. If you haven’t quantified your results beyond cost and financial return, you are missing a vital aspect of gauging your PR performance.

Now is the time to begin taking these questions very seriously, if you plan to have a successful PR campaign in 2015 and the best possible PR result across all your marketing efforts.


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.