I regularly host networking meetings at our midtown NYC PR agency. Not only do I thoroughly enjoy these gatherings, but they also continue to allow me to recognize how fascinating and successful our clients and acquaintances are.  Just yesterday, I hosted 22 CEO’s at the 5WPR offices for a 8 AM breakfast. Attendees included: the managing partner of a distressed real estate hedge fund, a cosmetic dentist, plastic surgeon, CEO of one of the largest kids’ brands in the world, head of a mobile commerce company, and celebrity attorney.

From these meetings, I am able to learn vital insight from fellow leaders about their professional successes and challenges. The next networking event our PR firm will host is on May 26th – we will have a special guest speaker – Lisa Oz, New York Times best-selling author, and wife of notable physician Dr. Mehmet Oz.

One of the most difficult tasks working at a PR agency is to understand many different businesses’.  Its important to keep your eyes open, and always search for more knowledge.  Whenever I travel, I visit the neighborhoods where people shop, and live as I find it’s the best way to study and recognize trends and consumer behavior.  I always ask the local cab driver to be my local city tour guide (and tomorrow am off on a 5-day business trip to Latin America, where I will visit stores, get a feel for the local shops, etc.)

Heard a great quote at networking meeting yesterday, and have adopted it as a new corporate rule at 5WPR: “No skunking.” (spraying negativity).

Ronn Torossian


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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.