Some random musings following a particularly exhausting week – Late nite meetings, events and simply busy.

Friday nite I hosted a dinner in my home for 2 current clients, and a former client who was a cabinet member of a foreign government, and he remarked that in today’s world CEO’s are the real leaders more than politicians.  With what is transpiring in today’s world, it surely seems the case, and business leaders have tremendous reach and influence – All of us should realize it and act accordingly.

Public Relations’ pros need to continue to learn business.  Clients utilize PR to strategically grow their business, and we have to constantly view the business world, and our clients through “business eyes”, and not just as PR folks.  I think more PR people need to be reading business classes, and learning what revenues are, gross profit and what margins mean…. And not just how to write a press release.

This article is something anyone pitching media should read – Local means local, and industry jargon is necessary for industry trades.  One of the reasons 5WPR continues to succeed is we understand how to pitch media and how to penetrate with focused story ideas.  It counts and matters. Get it?

Ronn Torossian


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.