The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence.

Digital Marketing Strategy

For a successful SaaS business, building a robust digital marketing strategy is essential. A thorough SaaS marketing plan should cover the basics: SEO, content marketing, PPC advertising and social media marketing. Focusing on these areas lets SaaS brands boost their online visibility and better reach their target audience.

Content Marketing

SaaS content marketing is an effective strategy for brands to expand their digital presence. Blog posts, whitepapers and case studies can provide valuable info to potential buyers. This can help establish the brand as a thought leader, resulting in more traffic, leads and sales.

Email Marketing

Email marketing is a powerful tool for SaaS brands to reach their target audience. Building an email list of subscribers provides the opportunity to send targeted messages straight to potential customers. To maximize SaaS email marketing success, companies should craft engaging and informative content in each newsletter. Company updates, product information, and educational pieces that help customers get the most out of their software are all effective tools. Sending relevant and timely emails keeps the audience engaged with SaaS brands’ offers.

Social Media Platforms

Social media is a powerful tool for SaaS brands to gain audience reach and promote their product. Platforms like Twitter, LinkedIn, and Facebook are best used for building brand awareness. Companies should use social media to share product updates and industry news, as well as engaging with customers. SaaS social media marketing is also key for responding to customer feedback and inquiries, to build strong relationships with the audience, and establish the company’s reliability.

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Paid Advertising

Paid advertising is an effective strategy for SaaS companies to reach their target audience quickly. Platforms like Google AdWords and Facebook Ads provide access to tailored demographics, interests, and other criteria. While costly, careful targeting with results tracking often produces a hefty return on investment in addition to increased visibility online.

Free Trials

SaaS brands can bolster their digital presence by offering free trials of their software for potential customers to try before purchasing. Free trials build trust, enabling SaaS companies to prove reliability as providers. They also offer an opportunity to collect data on users and track how the product is being used, enabling companies to make any necessary.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.