The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and search engine visibility, as well as their social media reach.

Social Media

According to studies, over 90% of customers tend to read at least one review before they decide to make a purchasing decision. That means, companies need to invest in getting customers to review their purchases or purchasing experiences once they’ve converted. One of the great ways that companies can get plenty of reviews from their customers is by asking for them on their social media channels. Instead of simply focusing on generating website traffic through social media companies can use their social media accounts to get the customers to talk about their experiences with the business as well. In fact, utilizing both of those strategies can help companies show their target audiences that they’re dealing with a real and trustworthy business, instead of a corporate brand that doesn’t care about its customers.

Internal Links

Companies can improve their website traffic through the right strategies, and one of the best ones is internal linking. Websites that don’t have the right internal linking strategies actually end up ranking lower compared to those that have a great link-building strategy. When companies are able to create a Web of all the links they have on their websites, they’re showing the search engines that that website is a great resource for what customers want to purchase, as well as that the website is a great informational resource with relevant content on whatever market it is that the company is selling in. These strategies can improve the customer experience that the audience has on the website, while also improving the ranking of that website on search engine results pages. When companies are trying to improve their internal linking strategies, they should use breadcrumbs in the navigation so they can help the website visitors to navigate between the core pages faster, and link to any related products on the product pages. Companies should also identify any hub pages, which are important pages that most website visitors would like to see, as well as use anchor text that’s going to be easy to understand.
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According to the reports from plenty of companies, nearly 90% of them have stated that video content has helped increase their website traffic. In fact, video content has been increasingly more popular and used by plenty of companies, simply because of the variety of uses it can have. Video content can help companies showcase their solutions to their customers in a more visual medium, educate them on how they can get the most out of the products they’re looking to purchase, and even inspire them to make a purchase in the first place. Aside from utilizing video content on social media platforms, companies can also embed their videos into the product pages themselves.

Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.