With spring right around the corner, on the calendar if not in the weather, many personal households are considering some spring cleaning. You should do the same with regard to your PR operations. Now is the time to take stock of your current operation and take action based on that result.

What are you doing?

Think this is oversimplified? Have you listed and assessed all of your actual day to day activity? Not what you WANT to do, or what you THINK you are doing … but what you are actually accomplishing. There is a huge difference between potential and actual operations in most business operations. What about yours?

Is that working?

Is what you are doing producing the results you expected? What about the results you want? You need to answer both of these questions and then move on to the question you SHOULD be asking. Is this accomplishing what this level of effort should accomplish? Ignore this question, and you will not achieve your potential.

Is it efficient?

You might be getting the result you want, but you may be paying way too much for it. If that’s the case, wouldn’t you like to know? This question goes far beyond a cost analysis. Are your human resources tied up in redundancies when their time and talents could be working for you in other ways, or on other projects? If that’s the case, you are squandering tons of potential.

Is it paying off?

Are these efforts paying off? This is a fair and important question. Sure, some things are more about building the brand, but there are still ways to tell if that is working in your favor. If you haven’t quantified your results beyond cost and financial return, you are missing a vital aspect of gauging your PR performance.

See also  The Role of PR in Bridging the Gap Between Innovation and Perception

Now is the time to begin taking these questions very seriously, if you plan to have a successful PR campaign in 2015 and the best possible PR result across all your marketing efforts.

 

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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