Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers.

Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences.

Although most PR efforts tend to be focused on securing media coverage, the best results are generated when PR is integrated into a company’s overall marketing efforts.

Thought Leadership

One of the most beneficial PR strategies for tech companies is thought leadership, where companies can build a positive reputation while establishing themselves as industry experts.

Through thought leadership, companies can leverage their CEO’s opinions as a company representative, which tends to carry a lot more weight and can boost the company’s industry influence.

This strategy also helps companies present themselves as industry experts with a deep understanding of the market and what the target audience needs.

Search Engine Optimization

SEO or search engine optimization is another beneficial PR strategy that tech companies can use to increase both the quality and the quantity of website traffic that’s generated from organic search engine results pages.

When a website has higher visibility on search engine results pages, it tends to attract more attention and potential consumers.

There are various factors that search engines take into consideration when ranking websites in search results, such as the value and relevance of the content on the website, the load speed, usability, security, as well as the website architecture.

There’s also the number and quality of backlinks that are generated from other websites and brand mentions across channels. When companies optimize their websites for search engines, they can dramatically increase their results page rankings.

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Social Media

Social media platforms are incredibly effective tools in terms of sharing content and reaching audiences, which means it’s important for tech companies to have a social media strategy to take advantage of all the ways they can communicate with potential consumers.

By establishing a consistent social media presence, companies can improve their communication with the target audience which builds a trusting relationship with them, and makes the overall buying experience a lot more engaging and rewarding for them.

Companies can also use social media to learn more about the target audience and gain insights that can impact future content marketing efforts that are going to cater to the needs and desires of their consumers.

Content Marketing

While most tech companies think that their solutions should be the focus of every PR and marketing strategy, they should also ensure that the solutions are actually reaching the right consumers.

To effectively create more product awareness, companies should be developing, producing, and publishing high-quality and available content.

This can be through video content, blog posts, bylined articles, and more. All of those different types of content help companies use targeted keywords that also contribute to SEO and social media efforts, which can translate into more business growth and sales.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.