top social media

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too.

With the trending topics on Twitter– which is a great place for the public to discuss trending topics in news, entertainment, culture and sports– a lot of companies saw plenty of success on the platform. Another popular platform in the last year has been TikTok, with over a billion people turning to it for entertainment, content sharing, and education.

Twitter

It’s going to be interesting to see the future developments on Twitter, with the company announcing its new CEO recently, and introducing other new changes. The platform also recently released its top tweets of the year, which honored the most engaging and creative uses of the app.

One of the most popular tweets came from the account by Nick Jr. and shared a video of Steve, the former host of people’s favorite childhood show, Blue’s Clues. Many users rushed to reply to the tweet and the video in it, talking about the positive moments they’ve had while watching the show.

They also shared their happy responses at seeing the former host once again, who ended up leaving the show and getting replaced with a new host. Steve explained that he left the show to go to college, discussed some of his college experiences, and addressed how much viewers of the show had grown throughout the years.

Other popular topics on Twitter overall were the brand Disney Plus, which announced new shows and premieres on its streaming platform in a tweet that received thousands of replies. The most popular brand hashtag came from Nintendo America, with the Nintendo Direct live stream and hashtag, which was a stream sharing new games and features that the company was launching.

See also  Social Media and the Evolution of Direct Marketing

TikTok

Although as a platform TikTok is most popular when people utilize it for product awareness or entertainment, in the coming months there are going to be plenty of ways that brands can find different targetted ways to encourage purchases on the app.

The most popular account on the platform is from a creator named Khabane Lame, who, after popular TikTok star Charli D’Amelio, became the second most followed account with his entertaining videos .

Some of the other brands and products that greatly benefited from engagement from users on the platform included GAP and its brown hoodie, which became a trendy piece of apparel for users. Another brand was Kate Spade’s heart-shaped bag, as well as Clinique’s Almost Lipstick, Squishmallows, and many others.

The most popular pieces of content on the platform were short, funny videos that users could share with others in their social circles.

YouTube

Finally, one of the top platform’s worldwide remains Youtube, which measures the amount of time that users spend on the website.

According to analytics, users watch nearly 23 hours of content on the platform every month.

YouTube is a platform that has content for practically everyone, with the most popular videos this year coming from content creators MrBeast, Dream, Mark Rober, and the NFL.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.