There’s always a lot to be learned from the willpower and mindset of successful sales professionals.

They bounce back after setbacks and have routines and rituals that allow them to succeed despite challenges.

Since the past few years, sales professionals have been working with more flexibility and are putting more focus on mental health.

The pandemic created a number of trends that made their way into sales., such as the rising popularity of video and the increasing use of AI.

Active Listening

Successful sales professionals talk less and listen more. This lets them listen beyond the words and allows them to read between the lines.

Active listening should also be practiced.

This takes place when a person not only listens to the words spoken, but also pays attention to the tone of voice and the body language of the speaker.

This is of utmost importance in the sales world. A person may lose sight of prospects if the focus is always on making the sale and not on the person making the purchase. If a potential customer’s needs and opinions are valued, it results in trust.

Customer Experience

If a business gives customers a personalized experience, it will end up creating a better customer experience. Customer experience can be personalized in many ways. Customers can have their questions answered by a real-time sales team.

Customers are no longer tied to a single channel and different customers have different preferences. The same approach will not work for everyone.

A wide range of different channels should be set up to serve buyers so that customers can choose whichever channel suits them best. They should also be given the choice of being able to switch different channels so that their experience is seamless.

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Social Selling

Social selling is the method of sales that uses the social media platforms of a business to interact with potential customers and generate leads.

The key is to find the right social media platform for a business. If the target audience of a business is teenagers, it is better to create a presence on TikTok. 

Since the pandemic, customers have been shopping online, superior content, with a social selling plan can make a business extremely successful.

For instance, Funko’s frequent giveaways on Twitter help to increase visibility of the brand with very little effort.

CRM is Integral

CRM solutions integrated into the system of businesses can help to enhance sales techniques.

CRM also helps to store customer data, including their orders and allows the system to give suggestions for products depending on their last purchase.

The data curation also helps to get a better picture of the users’ behavior. Businesses can also keep track of the pain points of customers.

If on a certain day, a person is not in office , anybody from their team can log into the CRM and access the customer’s information that is needed.

Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently-owned PR firms in the United States.

With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.