social media financial services

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind.

Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing.

The pandemic has affected companies in the financial services industry just like in every other, by highlighting the importance of remote work and virtual networking.

Plenty of companies in the financial service industry have joined the trend of digital marketing and PR efforts to promote themselves and their solutions.

Engaging Content

One way that companies in the financial service industry can generate more brand awareness while connecting with a wider range of people is by creating and sharing engaging content.

To start a discussion, companies can share original content, third party content such as user-generated content, or even relevant articles.

It’s easy to do so by also including a call to action at the end of a post.

This way, companies can encourage their audience to engage more with the content.

Company Culture

Most of the content that companies in the financial industry share centers around the work that businesses do on a daily basis, and the networking they do in between.

However, companies in the financial industry still have the opportunity to showcase some fun content, such as content that highlights company culture.

Sharing this type of content can help show potential clients that the business they’re considering working with is multi-dimensional.

Companies can also help with recruitment efforts by attracting top talent to their business.

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For instance, companies can share employee spotlights of people who have had outstanding performance in the last month.

Sharing this type of content as well as industry-related articles is a great way for companies in the financial services industry to show who they are and why people should be looking to work with them.

Industry News

An easy way for companies in the financial industry to start sharing content is to begin by sharing third-party articles that highlight industry updates or trends.

This is a great way to show target audiences that they’re staying on top of the latest industry developments.

Once a business gets more comfortable with this type of content, it can start sharing its own research, insights, and publications to promote its expertise and present itself as an industry leader.

This strategy helps companies in the financial industry demonstrate their knowledge, which can generate more qualified leads.

However, it’s important to note that although sharing third-party content can increase a company’s engagement rates, it’s not always easy to navigate the relevant compliance laws regarding third-party content.

That’s why before sharing any third-party content, it’s best to create a specific plan with an internal compliance team.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.