customer experience trend

According to recent studies, most customer interactions will be driven by artificial intelligence in the next few years.

That’s why many businesses from big enterprises to start-ups have started relying on AI solutions for their buying journey at every touchpoint.

The goal is to deliver an improved customer experience and an integrated end-to-end experience to target audiences.

Customer experience and artificial intelligence start with a company’s CRM and customer data.

Using Artificial Intelligence

Artificial intelligence makes customer experience and customer service a lot more efficient while giving audiences faster solutions and personalized interactions.

There are plenty of benefits for companies that use artificial intelligence, including nonstop availability, even when staff members are off-line.

This is especially important for companies that have a global presence across different time zones. Artificial intelligence can also help companies convert big data into understandable customer insights.

That’s because artificial intelligence platforms can turn customer data into valuable insights such as buying patterns or customer preferences, which companies can use to cross-sell or recommend products to them.

AI tools can create a seamless and positive customer experience when they are implemented across every customer touchpoint.

Companies can automate routine tasks such as emails with the help of AI, or use it to quickly address any customer feedback they receive.

Additionally, artificial intelligence tools such as chatbots can help in addressing or resolving frequent customer complaints a lot faster, which frees up customer support employees to focus on more complex issues.

The relationship between artificial intelligence and customer experience is being scaled across every touchpoint of the buying journey, with artificial intelligence becoming an integral part of all business operations. The technology is already a big part of people’s everyday lives, such as when they visit company websites and communicate with chatbots.

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Email Verification

One popular form of artificial intelligence that companies can use is email verification for their subscribers. The success and effectiveness of any email marketing campaign depend on how accurate and valid the company’s email contact list is.

When companies use AI email verification tools, they will be more effective at cleaning up their email contact lists and will ensure higher delivery and conversion rates.

Email verification is a very important aspect of marketing campaigns because it helps reduce bounce rates, improve sender scores, and avoid any issues with spam filters that can cause a company’s contents to get lost in the spam folder or the recipient.

Customer Insights

Every single digital interaction that companies have with their customers generates data that can then be analyzed and converted into important insights with the help of different artificial intelligence tools.

When companies collect all the different interactions they have with their customers, AI algorithms can analyze the information and provide insights.

They can help in identifying what motivates customers to make purchases, the part of the company’s business website that interests them the most, and even how customers interact with a company’s solutions.

This allows businesses to identify consumer buying patterns, which can be used to provide customers with relevant products or services based on their interests.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.