Seasonal shifts should result in changes in marketing tactics. Spring is not only about stopping to smell the flowers, but also marketing opportunities to boost sales.

Changing strategies with the seasons is an effective way to make marketing efforts stay original. Seasons do have an effect on how people spend their money.

Given below are marketing ideas on how to use the energetic season of spring to create fresh marketing ideas that target audiences will love.

Add Vibrant Colors

Spring is the season of vibrant color palettes. Vibrant colors such as yellow, orange, and bright green can be used in various ways to relate a business to the season.

These colors can be used in print advertising and social media content.

Eye-catching colors can also be used for graphics and marketing materials. Vibrant colors in blogs and on websites almost always succeed in getting people in a better frame of mind.

Promote Seasonal Offers

Spring also means spring sales. This is the right time to add festive twists to products and offers. Companies can offer limited-edition packages or spring-themed products.

Giving gifts such as reusable canvas totes on Earth Day could be effective. Simple changes could be implemented, such as changing product colors or trying out new names for products.

Take Cuteness to the Next Level

It is human nature to be attracted to cute things. Customers are consistently drawn to cute products. Cuteness can be used to make products more appealing.

There is also the added benefit of not worrying about whether the content appears offensive.

See also  How to Grow Your PR Career

Nowadays, the internet is especially obsessed with cuteness.

The idea of pairing products with fluffy birds, puppies, and kittens is a winner. For instance, in their Super Bowl commercial, Budweiser presented the best-friend pair of a horse and a dog.

Add Seasonal Flair

A brand can be given a seasonal makeover while maintaining consistency in its brand statement. This can make a brand stand out, and can be achieved by taking simple steps.

Company colors can be changed to appear fresh and floral, and such motifs can be added to logos. Virtual spring photo booths could be added to social media posts.

Fun spring contests can be held, which could lead to quality user-generated content. There could be a spring countdown calendar on social media platforms, which could lead to greater engagement.

Use Holidays in Marketing Efforts

Springtime has a lot of holidays which might come in for marketing campaigns. Holidays like International Women’s day, Mother’s Day, and Earth Day could inspire campaigns and content for the audience.

Strategic emails during these holidays also lead to plenty of opportunities for consumers to engage with brands. Holidays such as Easter or Cinco de mayo can be used to promote businesses.

Discover more from Ronn Torossian

Ronn Torossian Speaker Profile on All American Speakers
Ronn Torossian’s Contributions to Website Magazine
Ronn Torossian’s Professional Profile on Muck Rack
Ronn Torossian’s Contributions on PR News Online
Ronn Torossian’s Twitter Profile

Previous articleCustomer Experience and Artificial Intelligence
Next articleNike’s Marketing Strategies
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.