Seasonal shifts should result in changes in marketing tactics. Spring is not only about stopping to smell the flowers, but also marketing opportunities to boost sales.
Changing strategies with the seasons is an effective way to make marketing efforts stay original. Seasons do have an effect on how people spend their money.
Given below are marketing ideas on how to use the energetic season of spring to create fresh marketing ideas that target audiences will love.
Add Vibrant Colors
Spring is the season of vibrant color palettes. Vibrant colors such as yellow, orange, and bright green can be used in various ways to relate a business to the season.
These colors can be used in print advertising and social media content.
Eye-catching colors can also be used for graphics and marketing materials. Vibrant colors in blogs and on websites almost always succeed in getting people in a better frame of mind.
Promote Seasonal Offers
Spring also means spring sales. This is the right time to add festive twists to products and offers. Companies can offer limited-edition packages or spring-themed products.
Giving gifts such as reusable canvas totes on Earth Day could be effective. Simple changes could be implemented, such as changing product colors or trying out new names for products.
Take Cuteness to the Next Level
It is human nature to be attracted to cute things. Customers are consistently drawn to cute products. Cuteness can be used to make products more appealing.
There is also the added benefit of not worrying about whether the content appears offensive.
Nowadays, the internet is especially obsessed with cuteness.
The idea of pairing products with fluffy birds, puppies, and kittens is a winner. For instance, in their Super Bowl commercial, Budweiser presented the best-friend pair of a horse and a dog.
Add Seasonal Flair
A brand can be given a seasonal makeover while maintaining consistency in its brand statement. This can make a brand stand out, and can be achieved by taking simple steps.
Company colors can be changed to appear fresh and floral, and such motifs can be added to logos. Virtual spring photo booths could be added to social media posts.
Fun spring contests can be held, which could lead to quality user-generated content. There could be a spring countdown calendar on social media platforms, which could lead to greater engagement.
Use Holidays in Marketing Efforts
Springtime has a lot of holidays which might come in for marketing campaigns. Holidays like International Women’s day, Mother’s Day, and Earth Day could inspire campaigns and content for the audience.
Strategic emails during these holidays also lead to plenty of opportunities for consumers to engage with brands. Holidays such as Easter or Cinco de mayo can be used to promote businesses.